The activation objective was to convince the mothers that NIDO is nutritionally the most superior milk for their growing-up children.

The activity involved:

• Reaching out to 100,000 households through door-to-door sachet sampling.
• Distributing Nido benefit folders.
• Merchandising the apartments and complexes.

350 apartments successfully hosted interactive Nido shows, and float activations blanketed 100 residential neighborhoods.