The objective was to reimagination digital experience by establishing a perception in the mind of the consumer that Igloo does not only have a wide range of exciting products but it is a vast world inside Igloo where lives an Igloo family and function with love and loads of fun.

Introducing the Igloo world, Penguin Character and building the association of the Igloo family with the brand. Showcasing the new treats and flavours offered by Igloo Ice cream.

Digitalize the “Fun For Everyone” platform by launching the web portal of Hero Club, licensing the Marvel Characters like Hulk, Iron Man and Spider-Man to make a playful platform to engage kids and teenagers and run various consumer promotions.