In today’s world, where consumer behaviors and new technologies are constantly changing the shopper journey, brands need innovative solutions in order to guide customers along the course of the decision process.
This is where Shopper Idee comes in and acts according to its purpose. We identify the brand’s needs to activate integrated shopper marketing campaigns and, through our powerful ideas, we present the concept across multiple touchpoints, channels and disciplines – from shopper and digital to retail and experiential, thus creating an ideal shopper journey by turning consumers into shoppers and shoppers into buyers.
We strive to create unique and long-lasting experiences that project efficiency and effectiveness to our client’s brands and paint a meaningful brand image to the customers at the most relevant moments.
The experience we’ve gathered throughout the years allows us to base our consumer promotion, shopper and retail marketing concepts on comprehensive insights derived from the SHOPPER IDEE FRAMEWORK, which enables us to understand shoppers’ buying behaviors, regardless of channel or location. We know when, where and how to effectively reach them in order to facilitate and ease the purchasing decision. This approach ensures that we engage more people, guiding them to buy more, buy better… again and again.