Pakistan Auto Parts Show provides a platform for all related companies to showcase their products, best practices and technology in its exhibition.

Toyota, the main sponsor of PAPS, aimed to utilize its exhibition stall space in the best possible way.

So Media Idee came up with the idea to build an activation that could attract every person. The activation included three cars parked at the spot and one basic vehicle structure.

The originality of the concept gained the visitors’ attention, and the activation was a success.