A Purpose-Led Experiential Website.

We have holistically reimagined the GTR website with a sleek, dynamic aesthetic that retains the iconic GTR grit, taking into consideration the brand’s rebirth and transition from the 55-year-old General Tyre brand (formerly owned by General Tyre & Rubber Company / Continental AG Germany).

GTR empowers the youth to move forward, making life safer on the wheels and helping them reach their ultimate destinations. Our challenge was to modernize the site architecture, making it easy for the target audience to navigate through different tyre types and designs while giving it a youthful look and feel that aligns with the thematic storytelling around “Generation Of Achievers” and the brand promise “Every journey has a destination.”

With our revamped website, we aim to provide a seamless and engaging user experience, showcasing the wide range of tyre offerings and the brand’s commitment to excellence. Visitors can explore our innovative products, learn about our brand story, and connect with us for their tyre needs. We have designed the website with a customer-centric approach, focusing on their needs and preferences, and empowering them to make informed choices.

Our website transformation reflects the digital evolution of the GTR brand, combining creativity, technology, and marketing expertise to connect with our target audience and deliver meaningful experiences. We invite you to explore the new GTR website and join us in our journey of achieving excellence on the wheels.