Caffè Circle is a coffee shop brand birthed from a couple’s shared love for exceptional coffee. They partnered with us at MI Worldwide and our network branding agency, Owl, to sculpt a brand identity that mirrors their dedication to offering an unparalleled coffee experience.

Drawing inspiration from the founders’ vision, we crafted a brand purpose centered around inspiring individuals through coffee. This ethos led to the development of a cohesive brand identity and a brand capsule “Brewing Inspirations”

In addition to designing a cohesive brand identity and brand imagery, we also created comprehensive branding that covers packaging, merchanding, website, and more. This branding visually conveys the essence of inspiration, warmth, and inclusivity.

Through our branding work, we helped Caffè Circle establish a strong brand identity that resonates with its target audience and communicates its unique value proposition.

Our combined efforts have positioned Caffè Circle as more than just a coffee shop; it’s a hub of inspiration and community.