The client, a reputable manufacturer and producer of denim for leading global brands, envisioned expanding their business portfolio by launching their own denim clothing brand.

They entrusted us with naming the brand and crafting a compelling narrative to introduce the Denim clothing brand to the market. Our task was to cultivate a denim clothing brand targeting today’s generation, ensuring it resonates well with their lifestyle and aspirations.

The journey commenced with a deep understanding of the core values and aspirations defining ZIV, creating a brand poised to make a significant mark in the denim apparel industry.