February 14, 2010
It’s simply that the media houses are too stuck in the mindset of big, fancy and being infrastructure-bound where they should understand the value of being lean, mean and constraint-free....
February 14, 2010
Youth marketing currently is already flushed with sponsored events, games, contests and ringtone promotions yet today's teens are more sophisticated, demanding and powerful consumers than their parents ever were. Tomorrow's...
February 13, 2010
While all other marketing media seem to be feeling the squeeze through greater fragmentation of networks mobile marketing’s future looks rosy. There is an extraordinary and unprecedented opportunity for mobile...
February 13, 2010
Yet as more and more consumers integrate digital technology into their daily lives, they are also increasingly exercising control of how they view, interact with and filter advertising in a...
February 13, 2010
These brands are bound to face substantial challenges as older teens & young adults begin moving into the workforce. Not only will non-digital brands find it hard to reach this...
February 13, 2010
‘New Media’ is the name given to any media vehicle (usually digital) which broadly encompasses an attempt to deliver the brand experience to the customer while actively engaging the customer....
