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Youth marketing currently is already flushed with sponsored events, games, contests and ringtone promotions yet today's teens are more sophisticated, demanding and powerful consumers than their parents ever were. Tomorrow's...

While all other marketing media seem to be feeling the squeeze through greater fragmentation of networks mobile marketing’s future looks rosy. There is an extraordinary and unprecedented opportunity for mobile...

Yet as more and more consumers integrate digital technology into their daily lives, they are also increasingly exercising control of how they view, interact with and filter advertising in a...

These brands are bound to face substantial challenges as older teens & young adults begin moving into the workforce. Not only will non-digital brands find it hard to reach this...

‘New Media’ is the name given to any media vehicle (usually digital) which broadly encompasses an attempt to deliver the brand experience to the customer while actively engaging the customer....

Mobile phones already empower people to readily connect to others and things they care for the most, enabling the freedom and excitement of the connected lifestyle, where communication & sharing...